mary of the comments made by people who read my blog and cared to share with me their thoughts. I was fortunate to recieve a small number of comments, however, I must confess they were from my mother and brother... and I had to e-mail them the link to my blog. So it would appear on the surface, that blogging on IEM has not been so successful... or has it? I have some reflections on this myself but first, in the style of 'Cairns', I will share some thoughts with you on the "Barriers to Blogging", hopefully in much less than 24 bullet points!1. The problem with searching. As my colleagues have already highlighted, if you enter a google search for "IEM" you will discover several thousand results and will only by chance come across mine or any other persons blog on IEM. Google searching for a particular blog in nigh on impossible. You have to have the link really to accurately locate a blog.
2. Oversaturation of Blogging. In the course of history in the virtual age, blogging is not really a new thing. Anyone can create a blog on any topic they like and post it onto the world wide web. There have even been movies made about high profile blogs ("Julie and Julia") that recieved widespread attention and following. My little IEM blog is likely to just get lost in the mix.
3. The Narcissistic Nature of Human Beings. People like to connect with other human beings... but almost entirely on aspects that they percieve as being alike. Read any Facebook page
and it is the almost mundane, everyday 'status updates' that gain a wider amount of comment and attention. Write something like "Abbie Bull is sick of doing the housework and looking forward to a glass of wine" and you will get half a dozen plus comments within 24hrs as an expression of solidarity, quote some famous lines from a movie like "Take me to bed or lose me forever" and someone is sure to pick up with "show me the way home honey!", write something philosophical and you will be lucky if you get an "Eh?" in reply.
4. The Internet as an Entertainment Medium. The internet is fast becoming an excellent medium for research and inquiry, but it is more commonly associated with providing a source of entertainment and social networking. I personally try to limit how much time I spend browsing through my Facebook page, sending personal messages from my hotmail account or flicking through celebrity gossip pages on msn and 'Cleo' online. But I do still do it. And enjoy it. I rarely buy 'womens mags' and almost never watch the 'E Channel', but in order to get my superficial fix of recreational celebrity voyerism, the internet is my preferred drug.
5. Is IEM just not that interesting? In the world of blogging, one must ask the hard questions. The lack of interest in my blog begs the question, is IEM just not that interesting? To be fair, the answer is entirely subjective. To "Ken" and "Roy", IEM is super-duper stimulating and exciting.
I personally have found the course to be one of my favourites and have learned a great deal out of the readings and discussions. But to the general public - how does it rate? There are different levels of interest, and these can be dependent on circumstances and timing. As suggested earlier, the internet is often a source of entertainment. A person may be interested in IEM when faced with a difficult environmental problem to solve or when attending a public meeting, but when they are relaxing at home, with a coffee and a muffin, perhaps their interest flicks momentarily to the results of the NRL final.
6. Technical Issues. This is my first time blogging and I chose this site without much consideration. Each blog site appears to be slightly different in configuration and application. I still sometimes get lost in navigating my way round my profile and finding the blog or post I wish to review or update. I have not yet worked out how to put captions on my pictures - but happy all the same I managed to get them in there. In order to comment on my blog, I have discovered you need to have a gmail account first, so you need to take the time to set up a profile. This takes time and adds to the complexity of the task when someone may just want to share a few fleeting comments.
So was it a success?
Again the hard questions must be asked, was this blog a success? This is difficult to evaluate because the goal of the blog was never re
ally clearly defined. There were definately clear parameters given. I had to write at least 9 blogs with 3 covering theoretical material, 5 covering contemporary 'news' issues and all drawing on the various aspects of IEM. Previous year groups have written a diary instead, so I can only assume that the aspect of sharing my thoughts with the world is a new phenomena. The fact that not very many people, other than my friends as family read my blog, perhaps indicates that due to the above barriers that I mentioned earlier, raising the profile of IEM through blogging is not going to be the success story of 2010. However, without even thinking on it too hard, there are a number of positive outcomes that I see as being significant.
2. I am more passionate about environmental issues. Although I could previously say that I was 'very interested' in the management of environmental issues and pursuing this as a career, this blog has allowed me to pursue topics of interest, and within certain parameters, say how I felt on the matter. In doing so, I discovered I was much more passionate about certain areas that I had realised before. This has given me more direction and resolution in my chosen career path.
3. I learned something! Writing the blog required me to review literature and lecture notes to support the case studies. In order to have something to write about I needed to research facts and data on my chosen case studies. Whilst they don't look like much, each blog was around 2000 words, so 9 mini essays amounts to at least some learning. IEM provided me a framework to look at issues from a new angle and develop solutions.
4. Some people did find it interesting. Although they may be my friends and family, some people did find my blog interesting. I don't have documented evidence of this, but work collegues, friends and family have read my blog, and if not commented on it, have commented to me on particular issues. So the discussions are being had. The issues are being considered.
You may be at this point wondering what the gratuitous pictures of god-like men are doing on this post. Well I guess I was making an attempt at being ironic. I think it is important to keep things in perspective. Despite the pressing need to address the serious issues that we face in the world today such as global poverty, catastrophic environmental events and allocation of scare resources there is still going to be an overwhelming interest in the superficial. To be fair, we are only human and tend to become very boring and uninteresting when we dwell on serious issues all the time. There is a time and place for everything.
Do I think that IEM is important? Yes of course I do. Did I very much enjoy searching for the images to post on my blog this time round? I most certainly did! Would I prefer to be the significant other of one of these fine specimens of masculinity over pursuing my career goals? Not on your life.
So I ask the question again, was the blog a success? You be the judge.








